Episode 006

Strategic Marketing for CEOs: A Proven Approach with Mark Osborne

Unveiling Entrepreneurial Journeys of Visionaries Scaling to New Heights in Business

Welcome to the Business Amplified Podcast

The purpose of the Business Amplified podcast is to speak with other entrepreneurial guests on their journey of gaining more exposure and thereby drastically increasing their bottom line. We feel that an entrepreneur (regardless if you are brand new or been in business for years) must start doing things differently and more in the public eye in order for people to know who they are and that is where greater successes occur. 

Sponsored by Optimal Performance Academy

This show is sponsored by Optimal Performance Academy.  They are a business coaching and educational company designed to assist entrepreneurs on their epic journey through building a successful business.  

Show Summary

In this podcast interview, host Kevin Dunlap engages with guest Mark Osborne, a seasoned B2B marketing and sales expert with over 20 years of experience. Osborne shares insights on strategic growth, the pitfalls of lead obsession, and offers a 10x ROI B2B growth guarantee, emphasizing the importance of progress over perfection for business success.

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006 - Strategic Marketing for CEOs: A Proven Approach with Mark Osborne

Show Notes

  • Mark Osborne is an experienced B2B marketing and sales expert with over 20 years of experience.
  • He specializes in helping CEOs and Founders at early-stage B2B services, technology, or SaaS companies build revenue systems for growth.
  • Mark’s focus is on attracting the right prospects, accelerating opportunities through the sales pipeline, and activating existing clients for renewals, upsells, and referrals.
  • His book, “Are Your Leads Killing Your Business,” addresses the common obsession with quantity over quality in B2B businesses and the impact on revenue.
  • Mark emphasizes the importance of having a strategic mindset in marketing rather than solely relying on external partners like ad agencies.
  • He shares insights on adapting to changes, such as the acceleration of B2B trends during the pandemic lockdowns.
  • Mark highlights the value of focusing on clients and delivering results, with pride in the success of his clients being his greatest achievement.
  • He offers a 10x ROI B2B growth guarantee and provides a free diagnostic session to identify a business’s fastest path to growth.
  • Mark is open to working with clients both online and in-person, based in Southern California.
  • Encourages the audience to embrace progress over perfection and to take action in their business endeavors.
  • Explore valuable insights and a 10x ROI B2B growth guarantee by connecting with Mark Osborne at ModernRevenueStrategies.com, where you can also access his book for free at www.ModernRevenueStrategies.com/freedownload

Thinking About Being a Future Guest?

If you are thinking about being a guest or you know someone who would be an excellent guest, then you – or them – should schedule for a 15-minute pre-interview to see if we are a good match.  Just click on the button below. 

Mark Ozburne

Guest Bio

Mark Osborne, an accomplished author and B2B marketing expert with over 20 years of experience, recently joined Kevin Dunlap on the Business Amplify podcast. In this insightful interview, Mark delves into the strategies and challenges faced by CEOs and founders at early-stage B2B service, technology, or SaaS companies. He emphasizes the importance of focusing on quality leads rather than just quantity, highlighting the potential pitfalls of a lead-centric approach. Mark’s expertise lies in helping companies build revenue systems that attract the right prospects, accelerate opportunities through the sales pipeline, and activate existing clients for renewals, upsells, and referrals.

Listeners can benefit from Mark’s generous offer of a free download of his book, “Are Your Leads Killing Your Business,” available at www.ModernRevenueStrategies.com/freedownload.  In addition, he extends his 10x ROI B2B growth guarantee through his business, Osborne Consulting, reinforcing his commitment to providing actionable strategies for sustained growth. Mark’s practical insights, coupled with his dedication to empowering businesses, make this podcast episode a valuable resource for business leaders navigating the complexities of the B2B landscape. Whether you’re a CEO seeking to optimize your marketing efforts or a founder in pursuit of tangible growth solutions, Mark Osborne’s expertise, accessible through ModernRevenueStrategies.com, is sure to inspire and guide you toward achieving meaningful results in your business endeavors.

Like What You Heard?

We have many other guests on our show.  Click on the below button to hear more exciting guests on their journeys as they expanded their comfort zones and took massive action to scale their businesses. 

Guest’s Website:  Osborne ConsultingModernRevenueStrategies.com

Free download of his book: – www.ModernRevenueStrategies.com/freedownload

Sponsor: Optimal Performance Academyhttps://OptimalPerformanceAcademy.org 

Business Amplified Podcast page: https://BusinessAmplified.net/podcast

Pre-Interview for podcast (15 minutes): https://BusinessAmplified.net/preinterview

Discovery Call with Kevin for Business Strategy Session (45 minutes): https://OptimalPerformanceAcademy.org/discovery

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